The Real Way to Excel at Sales

Although there are no shortcuts when it comes to being successful at sales, you must believe in yourself and what you are selling. If you aren’t excited about a product or service, you can’t expect a customer who is hearing about it for the first time to take much interest in it either.

The key is to bring more value to the sales transaction than you’re asking for in return. That means you need energy, clarity, and a legitimate desire to solve a problem for a customer with the product or service you are selling. People can see right through it when salespeople are only there to make a quota and have no real interest in helping them.

Never Underestimate the Power of Free

People love getting something for nothing, regardless of the value. You could give your  sales prospect a pen with your company’s name and contact information on it and he or she would likely be appreciative. However, the best use of free is to allow a customer the opportunity to try a product for a limited time. This gives them the chance to use it for several days without the pressure to make a purchasing decision on the spot.

Many companies have found success with this model to the point of seeing triple-digit sales increases. Others have incorporated permanently free versions of their products with the option to upgrade to a full-service model at any time. When people constantly see what they are missing, they are often more willing to go for the upgrade with the understanding they can always go back to the free model. However, few want to after experiencing the convenience of everything the paid version offers.

Do you need assistance making an attractive free offer for your customers? If so, we are happy to help at ASA Capital. Just contact us today to request a consultation.


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