Screens Changed the Rules When It Comes to Naming Your Business 

Undoubtedly the constant presence of the Internet and the social media has had a major impact on the way people work, have fun, and relate to each other. It should come as no surprise then, that a huge impact is also being felt in the way companies are being named. In these times when a company name is usually also its web address, it has become critical to find just the right name to represent your company.

Keep your domain name short

Domain names which are seven characters or less are the most frequently visited, and when the name length increases to a mere 10 characters, website visitors decreased by 7%. What that means is that you should anticipate a 2% traffic reduction for every character over and above the preferred seven characters.

Catchy names are not always best

Even if you come up with a really good company name which is short, sweet, and catchy, it may not capture the imagination of the public if they don’t know anything about your company. This means you may have to increase your marketing spend for a year or two to elevate your brand recognition on the Internet.

Make it easy to pronounce

With the proliferation of digital assistants like Siri which are voice-controlled, it has become very important that your company name is easy to pronounce, and that it sounds just the way consumers would try to pronounce it. If voice-recognition software has difficulty comprehending what you’re saying, you can bet that there will be a lot of confusion among potential clients as well.

How you look on the small screen

It’s worth giving some thought to how your company name appears on a small screen, since the majority of Internet users are now also mobile users. Part of optimizing your site for mobile users includes presenting a company named which is instantly readable at a glance.

By any other name

While your company name is definitely important, it’s not the single most important aspect of your company – that should be the great products that you sell. And make sure that users have a positive experience on your website, so that they might actually devote a few seconds to trying to remember your company name.

A name to remember

We hope you’ll remember our name, ASA Capital Funding, whenever you have need of financial assistance. Contact us whenever you have time, and let’s discuss some financial opportunities which we might be able to provide for your company.


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